Chapter 1
Product Vision
Set a great product vision your team can cheer for.
Product Vision 101
The product vision doesn’t stop at a punchy one-liner that promises a bucket of gold at the end of the rainbow. It includes a measurement framework for how your product will solve your user's problem (outcome metrics), and how you'll team will get there (strategies, tactical initiatives and KPIs). Product managers who love to build purpose-driven teams, we built this guide for you.
“If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
—Antoine de Saint-Exupery,author of The Little Prince
What's product vision?
Your product vision is meant to keep you and your team’s efforts on track. It starts with crafting a solid product vision statement that should resonate with you, your team and your company—but there’s a lot more work involved. As a product manager, you need to be able to communicate it effectively to the team, the stakeholders, and your customers.